The basic crux of the hugely successful social campaign executed for designer Ritika Bharwani, is that we don't need to bash one body type in order to lift another.
Real women are fat. And thin. And both, and neither, and otherwise.
Can we look beyond weight and shape?
The Asian Age Newspaper covered the #NotASizeist Campaign Story in their print and digital editions
Inspiration behind the Collection Name:
The idea stems from the choice we are making by having a powerful social media fashion influencer as the opening show stopper for label Nikhita’s show at Amazon India Fashion Week Spring Summer'16.
We are living in an age where we make “socially conscious” sartorial choices , so why should it be any different on the ramp?
Lending a whole new “social” meaning to “Making The Cut” in Fashion.
#YouCanWalkWithUs Campaign made it to 12 Of India’s Biggest Fashion Moments In 2015 as featured on BuzzFeed India!
As a launch marketing initiative for FASHOM in India, this ongoing campaign has already generated over 5000 shares on Facebook in a span of a week and over 30,000 website hits already!
Stick around, there’s a lot more planned for #BetterAsIAm. You might just spot us in your neighboring university!
8 people clicked on CONTACT NOW and BOOK NOW tabs on our Facebook Page
302 new fans added to our Facebook Fan Database
When FASHION met THEATRE for the first time ever with Qbik
In a bid to introduce the first-of-its-kind concept, Qbik unveiled it's Spring Summer'16 Collection with a dramatic bang where FASHION meet THEATRE in their very own show window at their Shahpur Jat flagship store!
Orchestrated in collaboration with Bubbles Sabharwal, the event was graced by the presence of renowned entities such as Ramola Bachan, Divya Kapoor Gurwara and Dhruv Gurwara of Bridal Asia, Poonam Bhagat, Karuna Parikh among others...
For the launch of label Ritika’s Spring Summer’ 16 collection The Gaussian Gaze, the designer found her muses in young, talented celebrity fashion stylists, where for the first time four stylists came together to launch
the label’s new collection and talk about the journey of their styling career. These stylists are Anisha Jain, Sanam Ratansi, Shreeja Rajgopal and Abhilasha Devnani.
The concept of #BehindTheGloss is to empower the stylists’ community and
build a platform wherein they share their expertise and trend forecasts for every sartorial season.
Often spotted #BehindTheGloss, this time the spotlight is on them!”
Label Ritika has launched a #BehindTheGloss Edit which is an offline printed feature, that was circulated within the who’s who of the fashion industry, as part of the collection launch press kits!
Beauty has always been measured against certain set standards. Today social media is filled with perfectly winged eyeliners, perfectly contoured faces and what not.
In an era, when being beautiful means fitting under a set definition of beauty, FASHOM APP wishes to break away from that in collaboration with the fiercely opinionated founder of MadOWot Hair Salon, Sapna Moti Bhavnani.
Our idea is to fill social media channels with pictures of real people sporting unconventional beauty or hair looks, for example, imagine red coloured fringes or colourful eyebrows or asymmetrical bangs on the forehead etc.
Driving a strong message through real guys and girls which means that "if something makes you happy, then it sure can make you feel and look beautiful , for some that may be the perfectly winged eyes and for some it may just be pink coloured fringes.
The thing about beauty is, there are no rules!
It was heart-warming, and much more liberating to see young guys and girls, so open to experimentation and loving the unconventional trends!
To see all the action from the day-long event that was conducted at the Mad O Wot Salon in Mumbai on 31st May with 40 real guys and girls, check out the hashtag on Instagram #BreakingBeautyWithFashom
We give the brand a voice, a personality, a look and feel – authentic assets.
2500 shares on Facebook and
1,00,000 + Video Views
Concept: We got the power couple - Founders of India's largest online wedding portal WedMeGood, to renew their vows at Four Points by Sheraton in a trend setting concept.
Ladies and Gentlemen, Say hello to
We are living in an age where we make “socially conscious” sartorial choices , so why should it be any different on the ramp?
#GLAMPING Weddings!
To drive the buzz around four Points by Sheraton's signature beer festival Best Brews, we launched a quirky yet trendisetting symbol of this festival,
Viola the Beer-Can-Necklaces!
Spotted on the who's in the city, this trend caught on with our TG perfectly well!
More than 150 people were seen posting with the hashtag #BestBrewsAtFPS close to the event, sporting the much loved beer can necklaces!
Curating and encouraging organic user generated content for the e-commerce brand.
To create an experiential marketing activity at the hotel to rekindle that hotel property as the best venue for your Happily, Ever After.
To take forward the concept of #GlampingWeddings and coin the trendsetting wedding theme as one curated by the Four Points by Sheraton hotel.
Establish the fact that when it comes to weddings, #FPSDelhi brags of hosting the best events in the city, where our imagination turns into reality in every sense of the word!
To collaborate with the right and relevant kind of brand endorsers for the brand Dafni Hair Straightening Brush in India.
